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Phone Number Displaying as Spam

Phone Number Displaying as Spam

On occasion, while making normal day-to-day outbound calls, agents may begin hearing that their outbound calls are displaying as “Spam”, “Spam Likely”, or “Potential Spam”.

These designation are made by the external carriers receiving these calls. Each carrier works with analytics companies to monitor traffic on their network and to identify “spam” behavior.

On modern smartphone devices, recipients also have the ability to report a call as spam to their carrier and these analytics companies.

Here are a few behavior carriers look for:

  • Phone numbers with a high percentage of short calls (less than a few seconds). This suggests calls are unwanted and being ended or rejected by recipients.
  • Phone numbers that are generating calls to many disconnected/invalid numbers. This mimics the behavior of autodialers generating spam calls.
  • Numbers that have received a high number of consumer complaints / “report as spam” actions by recipients.

Maintaining a Positive Caller Reputation

Consumers expect to receive wanted and personalized communications, while being protected from spam and unwanted calls. To ensure the highest deliverability of your calls, businesses should take steps to ensure they are building a positive caller reputation.

See Maintaining a Positive Caller Reputation.

Registering your Numbers with the Analytics Companies

If you are following all best practices described above and still being labeled as spam, your best recourse is registering for Voice Integrity.

This is an optional service provided by our Carrier Partner which registers your business information and phone numbers with each of the analytics companies. While it’s not a guarantee that it will remove spam designations, it has been successful in improving caller reputation.

Registration gives analytics engines a verified data source to draw from, allowing them to distinguish legitimate business communications from spam or scam traffic.

The three major analytic companies and the related carriers can be found below if you wish to submit a dispute directly.

They may decide to remove spam designations if any are found and your use case is determined to be valid.

Registration is not guaranteed to remove a spam designation and it won’t prevent a number from being labeled as spam again.

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