Offline Call Tracking

Offline Call Tracking attributes phone calls from print, broadcast, and other non-web campaigns to dedicated numbers and Salesforce.

What is Offline Call Tracking?

Offline Call Tracking lets you assign a dedicated phone number, a call flow, and a Salesforce marketing campaign to phone calls driven by offline advertising such as print, radio, podcast, or television.

For example, you can use a dedicated number on a billboard or radio spot, or multiple numbers for different offline channels. Phone calls can flow through a call flow, route to a team or person, and roll up to a Salesforce campaign.

Works well for:

• Direct marketing such as mailers.
• Radio, podcast, or TV ads that publish a number to call.
• Tracking email campaigns.

To open Offline Call Tracking in the Revenue app, go to Offline Call Tracking.