Email Deliverability

Because emails sent through Guided Selling are sent from your Google or Office 365/Exchange account and not through a relay, you benefit from the high deliverability of those platforms. No additional DKIM or DMARC registration is required.

Email deliverability also depends on factors such as list quality, content, and sending practices. The following steps help you maintain or improve deliverability when sending from Guided Selling.

Domain warmup

Warming up an email domain is important so internet service providers (ISPs) and recipients treat your mail as legitimate. If you start sending from a new domain or ramp volume up too quickly, ISPs may treat the traffic as suspicious and block messages or route them to spam.

Warm up the domain by increasing send volume gradually over several weeks while you watch deliverability and engagement. This builds a positive reputation with ISPs.

Email opt-in

Contacts who expect your email and have opted in are less likely to mark messages as spam, which helps your sender reputation. For example, leads who submit a contact or demo form on your website have shown intent and typically engage more.

Avoid sending to purchased or rented lead lists. Those contacts often produce bounces, spam complaints, and low engagement, which can quickly hurt your domain’s reputation and deliverability.

Spam Score

Email content itself can be flagged as spam by filters that look at wording, links, and formatting. You can test your templates using the free tool at Mail-Tester. Send a test email to the address Mail-Tester provides; the report shows what might be affecting your deliverability and suggests improvements.