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Sequences

Roles:
Sequence AdminSequence Agent
License:
Guided Selling
The Sequence Admin Permission Set is required to be able to create or modify Sequences. Users with the Sequence Agent Permission Set can only view a Sequence’s setup.

A Sequence is a playbook of ordered actions (calls, SMS, emails, and tasks) for your participants. You define the steps once; Guided Selling automatically assigns actions for users to complete in Engage, so they can focus on having effective conversations instead of who to call next.

Screenshot of a Guided Selling sequence showing steps and actions.

Viewing a typical Guided Selling sequence.

Each sequence has a record type (Lead, Contact, Opportunity, or Campaign), an activation type (Automatic or Manual), and entrance and exit criteria that control when records are added or removed.

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