Sequence Re-Entry

By default, participants cannot re-enter a sequence. However, if you want participants to be able to re-enter, simply enable the “Enable Repeatable Sequence” option when creating or editing the sequence.

How Sequence Re-Entry Works

When “Enable Repeatable Sequence” is enabled:

• Participants who have exited a sequence can re-enter if they meet the entrance criteria again
• Participants must not meet the exit criteria to re-enter
• Each re-entry creates a new Sequence Association record
• Previous sequence history is preserved in Participant Sequence History records

Use Cases

Sequence re-entry is useful for:

• Nurture sequences: Allowing leads to re-enter as they move through different stages
• Re-engagement campaigns: Re-engaging participants who may have exited but are now qualified again
• Cyclical processes: Supporting processes where participants may need to go through the same sequence multiple times

Configuration

To enable sequence re-entry:

Best Practices

• Only enable re-entry for sequences where it makes business sense
• Monitor re-entry rates to understand participant behavior
• Consider exit criteria carefully to prevent unwanted re-entries
• Use re-entry for nurture and re-engagement scenarios