Sequence Re-Entry

When building an Automatic Sequence, one can choose to allow participants to re-enter the same Sequence more than once. Reminder:

Enabling Re-Entry Per Sequence

In the Sequence Details section of the Sequence Builder, toggle Enable Sequence Entry to On. This option only appears when working with an Automatic Sequence.

Conditions Where a Participant Will Re-Enter

Participants will only return to a Sequence when the following conditions are met:

• The Sequence is Automatic
• The Sequence has re-entry enabled
• The Participant completed every action in the Sequence
  • Participants manually removed from a Sequence will not be re-added since they likely still match Entrance Criteria (this prevents unintentional repeat messaging to the Participant)
• The Participant still matches the Entrance Criteria
• The Participant does not match the Exit Criteria

Conditions Where a Participant Will Not Re-Enter

Participants will not return to a Sequence if:

• The Sequence is Manual
• The Sequence is Automatic but re-entry is not enabled
• The Participant exited the Sequence prior to completing all Sequence Actions
• The Participant no longer matches the Entrance Criteria
• The Participant matches the Exit Criteria

If any of the above is true and you still want the Participant to re-enter a similar Sequence, it’s best practice to Clone the Sequence, give the Clone a new name (such as prepended with Second Attempt) and add the participants to the new Clone.

Best Practices

• Consider if you are using email actions in Sequences with Re-entry enabled. This can result in the same email content being sent to a participant more than once.